Target Audiences & Their Importance:
News must be directed at & relevant to a certain group of people - you're target audience. An audience can be a broad or narrow scope, ranging from international, national and local. A story can be targeted at people from all backgrounds with all interests, or at people of one specific background, or with one specific common interest.
In order to appeal to your target audience, you must completely understand them in order to write in a way that grabs and keeps their attention and know what information is relevant to whom.
Common inspiration for news stories come from:
- court cases
- local & national government events
- stock market & compay reports
- emergency services: police, fire, rescue, ambulence, coast guard
- product launches
- press releases from any organization
- news wire services
- anniversaries (important people, events)
- news about your own publication, readers or affiliates
- news from other media outlets
- campaigns, opinion polls, surveys
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